The film "Deadline April 15th" seeks to challenge entrenched gender stereotypes in vocational education and the workforce by inspiring young women to consider career paths in traditionally male-dominated trades. Through the medium of animation, the project aims to visualize alternative futures for female viewers, breaking down invisible barriers that often restrict career choices based on gender expectations rather than personal interests or aptitudes.
By specifically targeting cinema audiences in the Møre and Romsdal region, the film endeavors to reach young women at a critical decision-making juncture in their lives, as indicated by the deadline in the title. The film attempts to expand the imagination of what's possible for young women in their professional lives, presenting non-traditional trades not just as available options but as viable and fulfilling career paths.
Created by recent female graduates from Volda University College, the project itself embodies its message through example—demonstrating women succeeding in the creative field of animation while producing content that encourages other women to pioneer in their chosen fields. The film strives to be both a practical tool for increasing female enrollment in trade education and a cultural intervention that questions and reconfigures societal assumptions about gender-appropriate work.